Solutions Showcase
Status Matching Fraud
- Date: January 21st, 2021
- Time: 10 am EST
- Location: Online
- Delegates: 50+
Overview
Presenter
Overview
This free session was the first in a new series from the LSA where we’ll share new and exciting products that were designed to keep your Loyalty Program Secure. We are offering Lions’ Den competitors an opportunity to present their solutions more in-depth and allow for the audience to ask questions.
We kicked things off with noted loyalty program expert, Mark Ross-Smith, CEO of Loyalty Data Co as we took a look at their Status Matching product, which both stops status matching fraud and generates ancillary revenue for the Program.
We discussed the many forms Status Match Fraud can take, the most common photoshopping and/or fake membership cards and account statements. “Catching these fake, junk elite members from your program will remove unnecessary costs” according to Mark.
Request the recording and take a look at his slides, the questions that popped up, and the discussion about this fraud.
Presenter
Mark Ross-Smith
CEO
Mark is specialized in utilizing big data, structured networks, and data analysis, and has built his own big data loyalty business which has generated millions, driven customer behavior in a social context, and revolutionized the way loyalty marketing works within the telco, airline, and hospitality sectors.
Besides being CEO of Loyalty Data Co, Mark is also the Founder of Travel Data Daily and has published over 50 papers and articles on airline loyalty.
With 15+ years of experience, Mark is considered a global Leading Loyalty & Big Data Expert.
