September Trend Sharing Session
Account Takeovers & Program Marketing
- Date: Thursday, Sep 29th
- Time: 10am EDT/ 3pm BST
- Location: Online
- Delegates: 50+
Overview
Overview
Loyalty Security Alliance Co-Founder Michael Smith, who once headed up non-Air Partnerships at British Airways, and Pete Barker, Director of Fraud & Identity, SpyCloud , who recently managed digital loss and prevention at DICK’s Sporting Goods, share what Loyalty Program executives and marketeers need to know about the rising phenomenon of Account Takeovers (ATOs).
Topics include:
- Overview of “classic” loyalty frauds
- Increasing problems of ATOs
- Crime associated with ATOs
- Who’s committing them?
- How to prevent ATOs: 3 Levels of prevention
- Remediation
- Up-to-Date Stats on ATOs and Loyalty Fraud