Loyalty and rewards programs are now critical strategic tools that help businesses enhance customer loyalty, drive revenue growth, gain valuable customer insights, and create a competitive advantage. But they are also increasingly targeted by fraudsters looking to monetize loyalty and reward credit in an increasingly diverse payment landscape, exploiting new vulnerabilities in customer account and redemption journeys.

The winner of the Lions’ Den pitching contest at our Spring Conference in London Darwinium helps us to understand the anatomy of account takeover and loyalty fraud attack patterns, and the building blocks to a protection strategy which include:

• Understanding user behavior across the diverse customer journey of loyalty and rewards collections/redemptions
• Strategies for more accurately separating trust from risk
• Innovations in device profiling and behavioral biometrics intelligence
• Deployment options that can reduce the burden on your IT and engineering teams

With Rebekah Moody, VP of Marketing, and Ed Whitehead, VP of Sales.